A Study on the Influence of Interactivity on Behavior Intention in Platform B2C Model

The progress of information technology and the popularity Internet have led to rapid development network economy, as a new shopping method, online is gradually accepted respected by consumers. With maturity market, concept consumers has also been changing, changing from “panning for cheap” convenience” quality,” paying more attention quality goods services. B2C trusted than C2C in terms reputation assurance, so it become hot spot shopping. popularization shopping, e-commerce increasingly characterized platform, difficult websites attract with rich product functions alone. Using college students experience T-mall research subjects, descriptive analysis, exploratory factor correlation regression analysis were used study influence interactivity on customers’ behavioral intention under platform-based model perception perspective.